Susanna is the proud heir to her family's traditional Sicilian pastry shop. In 2023, she launched her online store, I Dolci di Susanna, aiming to bring a touch of sweetness and tradition to a broader audience. Her vision was to craft a brand identity that radiates femininity and charm, reflecting a business founded and led by a woman. To complement the logo, I designed a cohesive visual system, including patterns, postcards, and stickers, inspired by the rich elements of Sicilian pastry culture.

Illustrations inspired by the key ingredients used by the chef of La Farcita were created to celebrate the essence of its Roman-style pizza. These visuals were applied across various touchpoints, including posters, bags, and social media, enhancing the brand's identity and connecting with its audience. Located in the heart of Milan, La Farcita brings authentic Roman pizza to the city center, blending tradition with a modern flair.